NWIC had written a 100 page word document to be published…and it was up to us to publish it.
Create a beautiful booklet that customers could use as a valued resource for retirement planning
We ended up creating a beautiful booklet that has continued to be updated and reprinted yearly. Clients, and potential clients, have appreciated it’s clean layout and ease of navigation - despite how large it is!
Financial stability during divorce is a scary topic, and NWIC need a way to educate their customers.
We created a 24 page booklet that covered all of the basics of financially preparing for divorce, and also included a checklist of essential steps to make everything feel less daunting.
The Divorce Guide has been received well at both estate planning conferences and on daily interaction with customers who need more information. This guide has been updated yearly, and has become an important resource for NWIC to offer.
Elevecture was a newer brand that was trying to launch into the Elevator industry using new glass technology.
Create a website that vibrantly showed their products and capabilities.
We worked with their team to build a website that helped launch their company. Every piece of the website was custom coded, and well thought out. We were in constant communication with the customer to make sure that the site developed as they were hoping.
Northwest Investment Counselors needed to update their dated print collateral with their current certifications, services and team information. They needed an elegant piece that would spotlight them amongst other competitors in the financial industry.
Create a custom brochure that could be easily updated and helped them engage new customers.
We created a beautiful custom sized brochure with a pocket on the back page. We worked with the printer to make sure this was a one of a kind piece our clients would be proud of. The back pocket offered us the ability to add additional content through miniature sales sheets that could be added on demand. This piece has been well distributed through trade events and direct mail, assisting NWIC to be recognized as an esteemed wealth management firm.
Lift Solutions needed a way to engage with their customers that didn't involve face to face or phone interaction.
Create a website that could facilitate outbound communication and further engage with the ever growing customer base.
Within weeks, there was a 5% page view increase on this site. The new website integrated more product features and benefits, included more product photos and videos, added technical charts and data, and set a new foundation for Lift Solutions. It also became the hub for all of Lift Solutions' marketing and product information, including digital RFQ forms that we created. Since launching the website, we have worked with Lift Solutions to increase their SEO. Currently, they are adding new contacts to their database weekly solely from our SEO efforts.
Oleo Inc. was selling to only global elevator companies in the Untied States. Oleo wanted to know if the market was large and strong enough to justify the spend to invest in marketing to the independent elevator companies in the United States.
Conduct research with a sample of the independent elevator companies in the United States.
Targeting our research to the exact companies, and geographically allocating the sample, our team was able to learn the true potential of the market for oil buffers amongst independent elevator companies. We learned that by capturing one-third of the independent market, Oleo could receive their return on investment to penetrate this new market. We created statistical projections for the volume of oil buffers that could be sold, and Oleo has since launched their line in the United States for independent elevator contractors.
Customers knew about the Pixel Control System, but weren’t adopting the new system fast enough.
Focus on the main benefit of there Pixel Control System; time savings. Through simplifying the benefits of the Pixel in our messaging, contractors would quickly be able to comprehend why using the new control system would benefit them directly.
Showing the direct benefit in our ads worked, and Elevator Controls is starting to see an increase in sales for this product. The ads have run in source guides and trade magazine publications, with more benefit ads scheduled to appear in 2015. The advertisements promoted the main benefit and backed it up with some evidence from the technical specifications.
Lift Solutions represented several well known manufacturers in the elevator industry. They were being cut out of the transaction as customers went directly to the manufacturer.
Strengthen the Lift Solutions brand and develop significant benefits to come to the 'middle-man’.
Our team helped identify and develop opportunities for Lift Solutions to close more orders. Modernization sales increased for four consecutive years.
KONE Spares escalator sales were down for the year, while overall sales and the market had improved.
We conducted qualitative and quantitative research to identify the reason for lower escalator sales.
We uncovered that there were actually a few reasons why sales had been lower. The perception of KONE Spares has been high quality escalator equipment, which also meant higher prices. Customers just wanted a quick fix. Also, customers were under the impression that KONE Spares original escalator equipment was the same quality as ‘after-market’ equipment, which is not the case, proven by a third-party engineering firm. Our plan was to combat this with focused messaging on price adjustments and product education for customers.
Customers knew Lift Solutions for one product or another, but not all of their products.
Create one consolidated booklet that brought all of their products together.
We developed a sleek, clean and straightforward booklet that showcased how the products worked together to link them all together under the Lift Solutions brand.
NWIC needed to create leave-behind materials for their potential customers that explained who they were and what they do.
Create company awareness sheets, as well as update some of their old pieces.
We were able to create several different sheets that highlighted NWIC's knowledge and capabilities. These sheets are being distributed through in-house special events and trade events, and are a great snapshot of what NWIC is able to offer their clients.
Elevator Controls needed an open booth that engages customers from all sides. They wanted to be able to flow through the booth, from product to products.
Redesign the booth to open the control equipment from all sides of the booth.
The booth opened itself up to the public, allowing free-flowing traffic to go around the booth and interact with the control systems. We added some screens to highlight our product for all customers that were not engaged with a team member.
KONE Spares was known for high prices and only specific products. They wanted to change that perception.
Educate the customer on a frequent basis.
Our team was able to increase inbound inquiries, gather customer feedback and educate the consumer.
As an investment firm, design wasn’t one of their core strengths. All of their marketing collateral were similar, but at the same time very different. They wanted to look and feel like the same company across all communication channels. And look more polished.
Build a style guide that set guidelines and standards for all design, marketing and communication materials.
Our team delivered a great foundation piece that created a renewed passion for growing their business through marketing efforts. The entire NWIC team was reinvigorated about what they were doing.
Lift Solutions had too many customers to contact every month via phone calls.
Create targeted and concise messaging via email that would engage the customer and increase brand recognition.
Our team was able to produce content and educational information about the company and their products. Customer engagement went through the roof with an increase in the open rate and click thru rate for all emails. Not only did the customers engage with Lift Solutions, quotes and orders increased as well.
Customers were aware of the new product but were unaware of how to use it and all of its features that were integrated into this new system.
Build a visual and shortened visual specification and educational marketing tool.
Our team condensed a 90-page technical specification manual and turned it into a visually appealing brochure, highlighting the most important features and benefits of the new Pixel Controller.
West Coast Pads had several options with fabrics and hanging solutions and needed to showcase all of these solutions in one convenient location.
Design marketing collateral that not only elevated the brand, but functioned as a showpiece for customers and end users.
A glossy, sleek brochure was created. This brochure had all the options and solutions offered by West Coast Pads to make a complete piece. West Coast used the brochure religiously; direct mailers, at trade shows, sales presentation and more. This brochure became a multi-functional piece that allowed them to utilize in more than one marketing channel.
NWIC didn't have any graphics to help them stand out at the many trade events which they attend.
Create graphics to match the new professional look that we had established in prior projects.
The banners stood out on the floor, attracting attention to their table at trade events. With the added attention, NWIC has been able to have more successful events by connecting with new clients and developing relationships with previous contacts.
Kencor could do the same work as global companies, and they wanted to compete in their sales presentations.
Build a presentation folder and sells sheets to polish their presentation.
Kencor went into their sales presentations and customer visits with the new materials. They won projects using these folders and strengthened their own client relationships.
Oleo was an international company that had little presence with the independent market in North America.
Oleo needed a brand presence in the US Market.
Our team was able to build them a presence in the North American market with trade event marketing, email marketing, direct mail pieces, and assisting them with their marketing strategy.
National Elevator needed to promote their line of cabs and fixtures.
Build marketing collateral to promote their cabs and fixtures that matched their existing print pieces.
We created brochures with a matching style that highlighted the various fixture and cab types and styles that National offers, allowing them to compete with the most experienced manufacturers.
Competition increased and Elevator Controls needed to stay top of mind reference with their customer base.
Better utilize their email marketing, and create focused and engaging monthly email marketing campaigns.
The email campaigns were very successful for this client. Customer engagement increased, inbound inquiries increased and Elevator Controls remained a constant in their customer base.
MK Battery was trying to increase their sales in the elevator industry.
We made a marketing plan that included sending monthly email broadcasts to a list of over 3,500 contacts.
We have been able to increase sales and interest on MK Battery's elevator products. With the large reach from every broadcast, their customer awareness about their elevator line has never been so vast.
ETS needed a functional method to promote their services and additional sales materials as a leave behind.
Develop a professional presentation folder.
The presentation folder was a clean and professional piece that enhanced the ETS brand, giving them the ability to promote their brand and services in one folder.
NWIC frequently hosts events and a Private Wealth Management series at their office space, but with a mature clientele it was difficult for them to reach their audience.
We created both digital and print versions of their invitations. This way the invitations could be mailed and emailed to their client database.
Their event attendance has doubled, and they are seeing a wider demographic range since our team has been creating both digital & print invitations for them.
Lift Solutions was old out-dated forms that were from their suppliers.
Create new forms that were easy to use and branded Lift Solutions.
By simplifying the ordering process, request for quotes increased.
NWIC needed to create awareness with potential customers.
Advertise in local business journals, magazines, newsletters, programs and other printed materials for local organizations that were supported by their target audience.
The local advertising campaign reached thousands of potential customers and generated a number of leads for NWIC. We have ran ads in many publications and venues, including Portland Monthly and Portland Business Journal. We continue to create new ads for them monthly.
