Oleo USA Market Research

Challenge:

Oleo Inc. was selling to only global elevator companies in the Untied States. Oleo wanted to know if the market was large and strong enough to justify the spend to invest in marketing to the independent elevator companies in the United States.

Solution:

Conduct research with a sample of the independent elevator companies in the United States.

Outcome:

Targeting our research to the exact companies, and geographically allocating the sample, our team was able to learn the true potential of the market for oil buffers amongst independent elevator companies. We learned that by capturing one-third of the independent market, Oleo could receive their return on investment to penetrate this new market. We created statistical projections for the volume of oil buffers that could be sold, and Oleo has since launched their line in the United States for independent elevator contractors.