Elevator Controls Print Ads
Challenge:
Customers knew about the Pixel Control System, but weren’t adopting the new system fast enough.
Solution:
Focus on the main benefit of there Pixel Control System; time savings. Through simplifying the benefits of the Pixel in our messaging, contractors would quickly be able to comprehend why using the new control system would benefit them directly.
Outcome:
Showing the direct benefit in our ads worked, and Elevator Controls is starting to see an increase in sales for this product. The ads have run in source guides and trade magazine publications, with more benefit ads scheduled to appear in 2015. The advertisements promoted the main benefit and backed it up with some evidence from the technical specifications.